A new era for the Whistlefish brand

Creating an aspirational, curated store as a window into the Whistlefish brand; based on localism, domesticity and sustainability. 

Flagship launching 2023 (see the first store at St Ives, opened summer 2022)

Client
Milkwood Publishing

Year
2021-2022

Contractors: RRW Shopfitters

Interior of a gift shop with wooden shelves, framed art prints, and a woman with a yellow backpack looking at items. Large windows letting in natural light, striped flooring, and a decorative white column.
A mood board featuring natural materials like wood, fabric, and metal for interior design, with images of wood textures, metal frames, dried grasses, a fireplace, a botanical print, and a flower arrangement.
Exterior of a bookstore named Whistlefish with large glass windows displaying art and books, white signage, and a stone sidewalk.
Hand-drawn architectural floor plan of a building with multiple rooms outlined in black, with light beige furnishings, and brown exterior walls.
Interior of an art gallery with framed art pieces on display, two women browsing, and shelves with decorative items.
Display of watercolor paintings and art prints inside an art store with hanging lamps overhead.
Display of framed coastal and landscape art prints on wooden shelves in an art store.
Interior of a retail store with artwork of clouds on display, wooden flooring, shelves with various merchandise, and a large white umbrella on the right side.
Diagram of interior decor and display parts including loose tables, a whistlefish & Co stand, window display, loose perimeter joinery, art framework, card display, art display, recessed shelving, print units, drawing board, till display, fireplace unit, and fireplace with shelving unit.
Architectural drawings of a collections unit, showing elevations, side elevation, section, plan, and types, with detailed measurements and annotations for construction.